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Whether you’re a beauty novice or skincare fanatic, get excited! We are about to disclose French beauty routine best-kept secrets! From the easiest, simplest rules of all French women’s beauty routine to specific French beauty brands and our top French beauty products of 2021, all you need to know to master the art of this world famous, natural beauty and je-ne-sais-quoi. Featuring a French pharmacy must-buy list and Parisian pharmacy guide.
3 Essential tips – the French beauty routine
1- the secrets of the perfect skincare routine
Quality vs Quantity counts in skincare
Less is more is definitely a French beauty routine mantra. Applying the best products according to your skin type and the season is much more effective than slathering on 20 different creams before going to sleep.
Keeping it natural and embracing your imperfections
In France, beauty means looking natural. Instead of applying multiple layers of thick concealer, French women’s first choice will be a tinted cream. Every French skincare specialist will have a decent choice of tinted cream adapted to different complexions. You’ll see Parisian beauties walking around and struggle to discern if they are wearing makeup at all.

2- French women beauty shopping rules
French women don’t shop for their favorite skincare products at traditional cosmetics shops! When traveling in Paris, and entering a cosmetics shop you’ll be surprised by how small the skincare section is. The secret of French women is to shop for the perfect skincare products at their local drugstore named “pharmacie”. Easy to spot with their green neon cross on every street corner.
Health specialists who work there have studied for years to be able to provide the best guidance on health and well-being. And they are as respected as a family doctor! This tells you a lot about how French people take care of themselves. When visiting France, this where were you must stock up on French skincare! If you are in Paris, the biggest, cheapest and most convenient network of pharmacy to go to is Citypharma.
3- French women beauty signature items
Perfume everyday
In the words of fashion icon Coco Chanel “A woman who doesn’t wear perfume has no future”. Our stance is definitely not as radical, but French women do take their perfume seriously. Finding the scent the best fits your personal style and lifestyle is important. A versatile, light scent is favored by most Parisians. Paris has an excellent selection of parfumeries, with experts to help guide in your choice. You can also decide to create your own custom scent at some of the shops around the city. Putting on a hint of your signature fragrance is an important last step in the typical French beauty routine.

Iconic Red Lip
Nothing is more iconic and quintessentially Parisian than the perfect bold red lip. Outfits suddenly look chicer and everything takes on an elegant air, thanks simply to one small tube of red lipstick. It’s basically magic. But what most people don’t know is that before that behind every red lip is consistent application of lip moisturizers to keep lips soft and smooth.
INSIDR Tip: Did you know that you can get a personalised Flash Makeup for free at Sisley corner at Galeries Lafayette?
French beauty routine essential products that you will find in every French woman’s bathroom
1 – French beauty daily routine
In every French woman’s bathroom, you will find 4 products: cleanser, toner, serum, moisturizer. Which are always chosen according to skin tone and specific needs, and they are of course bought at the pharmacy. Every good skincare brand will provide products according to 4 categories of skin: extra sensitive / sensitive / normal / mature skin. It is important to choose the correct lotion according to your skin and the environment. It’s basic advice, but you don’t need the same cream if you are living in the mountains at a high altitude or if in an urban environment. The health specialist at the pharmacy will be able to provide you the best guidance on what to get.

2 – Our French beauty daily routine favorite products
Start with the best cleanser
The first step in any French skincare routine is to cleanse. You’ll find a bottle of “eau micellaire” in every French woman’s bathroom. This magic water removes makeup and erases pollution while also hydrating skin. The iconic Bioderma Créaline H2O is one of the best, and most well-known, micellar waters. If you are looking for a gentler option with more moisturizer, Patyka’s cornflower micellar gel is the perfect everyday product for you. The formula is soap and fragrance free making it a great choice for sensitive skin, though it’s suitable for all skin types. The cleanser gently removes makeup from face, lips and eyes while also hydrating skin.

Essential toner
The next step is toning. Harsh toners will not do your skin any favors, we recommend alcohol-free products with natural ingredients. Floral water is also a good option. By Terry’s Cellularose Hydra-Toner is always on our list when we’re at the pharmacy. If floral water isn’t your thing but you’re still looking for something gentle and natural, Algologie’s eau des embruns is for you. The Breton company is known for harnessing the power of Brittany’s wild plants including algae and other coastal vegetation. The water from the Gulf Stream creates a unique environment for ingredients used in its eau des embruns with properties that can energize and remineralize your skin.
Secret serum
Now that your skin is taut and toned, it’s time to hydrate. The French are huge fans of using hydrating serums. Serum provides both hydration while plumping and energizing skin much better than a traditional moisturizer alone. Exertier is a new brand and has quickly become a favorite in France. It’s formulated with 100% natural ingredients from the French Alps. The smooth texture stimulates and repairs skin while providing the perfect amount of hydration. The added bonus is that it’s suitable for all skin types. To find up-and-coming brands like Exertier and Algologie you’ll need to head to a beauty reseller that has a large variety of products and brands. Small, local pharmacies will have the name brands but not the hidden gems.
Also you might want to consider La Prairie’s White Caviar Illuminating Serum, a brightening serum that uses golden caviar extract to even out skin tone and reduce discoloration. Discover La Prairie’s product.

Must have moisturizer
Last, but certainly not least, it’s time to apply a moisturizer. This step is important to ensure all night hydration and will help reinforce the effects of the products used in the previous steps of your routine. Darphin’s Hydraskin Light Gel Cream is an all time best seller and is adapted to normal to combination skin. The creamy texture penetrates deep into the skin and you’ll wake up with a refreshed tone. If you have dry skin or need a more intense moisturizer, go for the Hydraskin Rich option.
Also Clarins offers a tremendous formula concentrated in the Hydration Heroes products range. And good news you can get your samples when in Paris!

3 – French beauty products to bring home
Exfoliator
Our favorite exfoliator is the Leanorbio Velvety Exfoliating Cream. It’s made with organic donkey milk and gently removes dead skin cells while leaving your healthy skin moisturized and glowing. The main ingredient may surprise you, but it works magic on your skin!

Fascial mask
The Darphin stress relief oil mask is great at reducing signs of stress and provides excellent moisture. The Hormeta white brightening glacial mask will provide a glowing skin tone that won’t go unnoticed, even if you were out dancing all night. Both masks are also great options if you’re looking for some relaxing me-time on the weekend.

Sunscreen
Protecting your skin from the sun is key not only for your health but also to keep your skin in the best condition possible. Whether you’re heading to one of Paris’ lovely parks or terraces or off to the beach, make sure to pack sunscreen. Here at Insidr, we use Biotherm’s products. They have a wide range of face and body sunscreens that range from SPF6 to SPF50, depending on your activities. The texture is non-greasy and provides full sun coverage.

INSIDR Tip: This is where we recommend beauty lovers to shop because not only can you get a direct tax refund for spending over 175€, you can also get free gift sets from brands like Dyptique and Rituals (for spending 200€) and La Mer (for spending 2000€)! All you need to do is shop and present your INSIDR vouchers at their VIP concierge lounge! |
Prepare for the perfect beauty routine – French pharmacy shopping
1 – Where to buy all French beauty routine favorites’ at best price
Here at Insidr, we swear by Citypharma. They’ve been around for years and have the best selection of skincare products as well as provide great advice. Citypharma is specialised in dermatology so you can find anything related to your skin care list. You will always need a smooth and healthy skin condition for your flawless foundation and makeup right?
Citypharma is located in the center of Paris. This is where you’ll find the lowest prices: with discounts when you buy in bulk, yearly running special discounted price and tax refund service for travelers which allows you to save up to 12% immediately.
Citypharma
Address: 26 Rue du Four – Corner 49 Rue Bonaparte, 75006 Paris
Schedule: 8:30am-9pm Mon-Fri; 9am-9pm Sat
Metro: Line 4 at Saint-Germain-des-Près Station
Citypharma has also been a driving force to revolutionize the pharmacy world in France . Transforming them from outdated mom and pop stores to modern establishments with large varieties of products and cutting-edge brands.
In addition, customers do not only pay by cash, Master Card and Visa, but also by Alipay. WeChat Pay and Union Pay right now.
2 – Dos and don’ts of beauty shopping in France
Avoid supermarket products
Unless you’re looking for cheap items full of harmful chemicals. Do as the locals and head to one of Paris’ many pharmacies.
Avoid buying skincare at the airport duty free
It is a spot good for perfume shopping but in terms of skincare, product availability will be limited.
Get guidance from and health specialists when buying beauty products
In any good pharmacy, beauty and healthcare specialists will provide guidance on the best skincare routine for your skin and needs. For multilingual support, head to Citypharma in Paris where staff speak multiple languages.

French beauty routine – Top French beauty brands 2023
You’re probably already familiar with some of the most famous French beauty brands. Names like Nuxe, Embryolisse or Caudalie might ring a bell. However tons of new French brands have emerged in the past few years and have won the hearts of beauty lovers!
1 – Focus on natural and organic products made in France
You may already know Melvita and Weleda, which have been the pioneers of natural cosmetic in France. The new generation has arrived with rare, local ingredients. Algologie and Leanor Bio use only rare ingredients – natural plants from Brittany for the first and donkey milk for the second – to enhance and revitalize your skin. And for 100% natural products, you’ll love Patyka, Condensé, Hormeta products.

2 – Breakthrough in Men’s skincare
House99 is our new favorite for French men beauty routine! Created by David Beckham, the high-quality, creative products are sure to become your next must-haves. With a large range of grooming products and everything a man needs to look good from head to toe.
The list is long and those are really only our absolute favorites. As mentioned earlier, these new brands can be hard to find at your local cosmetics store. That’s why we recommend hitting a larger pharmacy like the Citypharma. You’ll have the largest selection and best prices, with specials for travellers or bulk purchases.
French skincare and cosmetics make great gifts for friends, family or of course, yourself. Check our our favorite spots for shopping for cosmetics to bring home with you.

3 – Anti-aging products
La Prairie has several serums in its line, each with different formulations and targeted benefits. Some of the most popular and best-selling La Prairie serums include:
- Skin Caviar Liquid Lift: This luxurious serum contains La Prairie’s exclusive Cellular Complex and is formulated with caviar extract to help lift and firm the skin, improve elasticity, and reduce the appearance of fine lines and wrinkles.
- White Caviar Illuminating Pearl Infusion: This serum contains golden caviar extract and vitamin C to help brighten and even out the skin tone, while also providing hydration and nourishment to the skin.
- Anti-Aging Rapid Response Booster: This serum contains a blend of peptides and antioxidants to help reduce the appearance of fine lines and wrinkles, improve skin firmness, and enhance the skin’s natural defenses against environmental stressors.
- Platinum Rare Cellular Night Elixir: This serum is designed to work overnight to help rejuvenate the skin and improve its texture and firmness. It contains La Prairie’s exclusive Cellular Complex, as well as platinum peptide and other high-quality ingredients.
Just for INSIDR travelers, you can benefit from a set of travel size La Prairie Product when shopping at Galeries Lafayette.

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