Lingerie is so quintessentially French that we didn’t even bother to create our own word for it, we simply borrowed theirs. From the classic corset to the modern triangle, the City of Light might as well be called the City of Lingerie. Lingerie boutiques are all over town, including in the famous Red Light District! French women would be first to tell that just because we don’t see it, it doesn’t mean it’s not important!
From the high-end luxury brands to accessible everyday options, the city has endless choices. Whether you’re looking for something comfortable for every day, or for a special romantic night out, Paris would be the best place for shopping!
A word of caution though—Parisians take their lingerie very seriously. Size, quality and style are of the utmost importance. Since there is such a wide variety of options available and French specificities, we’ve put together the ultimate guide to buying lingerie in Paris to help make your lingerie shopping experience a true pleasure. If you want to continue your Parisian shopping spree after finding the perfect lingerie, check out our shopping guide.
|INSIDR Tip: Make sure to keep reading so you can download the exclusive gift vouchers for skincare sets from Kiehl’s and L’Occitane!|
What you need to know buy lingerie in Paris
French lingerie size conversion
French lingerie sizes are calculated differently than in other countries. They first have the bust size (measure directly under your bust) in the number of centimeters. The number is followed by the cup size. Cups are roughly the same as in other countries, however panty and chest sizes tend to be very different!
You can ask to be measured at most lingerie stores, but we’ve also created a chart to help you find your size in France:
Finding your size in French lingerie
If you go shopping at some of the trendy French lingerie stories including Princesse Tam Tam or Ysé, you’ll probably be surprised how their size options don’t cover the needs of all women. They tend to have a lot of choice for colors and styles but only a few sizes for each model. It can be a super frustrating experience since it’s often quite challenging to find generous sizes. Your best option will be a department store, they have a wider selection of options.
Must do when buying French lingerie
You’ll encounter hundreds of lingerie brands at all price points: high-end luxury, trendy, casual, sporty and budget-friendly. Pieces come in all sizes, though as mentioned, if you go to certain stores, you might have trouble finding all sizes. Chantelle, Maisons Lejaby, Simone Pérèle and Aubade create high-quality pieces and offer shapes for all woman. The largest selection can be found at the amazing Galeries Lafayette, it truly has the most choice in all of Paris. Choose from a multitude of different brands and try everything on at once. You’ll save time and be able to better compare fits, there’s no need to run all around town. The helpful staff will advise and guide you along the way!
Which are the best French lingerie brands
Luxury and designer lingerie brands in Paris
Sometimes life requires splurging. Whether you’re a longtime lingerie fan or want to treat yourself to something special, we definitely recommend purchasing at least one quality piece of lingerie during your time in Paris.
Chantal Thomas is an iconic French name in lingerie. The quality of their lace just can’t be beaten and it’s a great choice for a quality item. You also can’t go wrong with French brands Fifi Chachnil, for a classic Parisian look, or Eres for tantalizing options. Not sure what’s best for you? You can find all three brands, and many others, at the Galeries Lafayette Haussmann!
Mid range lingerie brands & trendy lingerie in Paris
If you prefer more mid-range lingerie, Chantelle, Aubade or Princesse Tam Tam are great options. Pieces are flattering, comfortable and still have that “oh la la” effect. The detail and lacework remains very impressive and won’t set your bank account back as much as some other brands! Find them around Paris and of course also at Galeries Lafayette Haussmann (have we mentioned that we love this store). These three brands are especially popular with French women and it’s no wonder why!
Affordable brands and every day lingerie in Paris
For everyday use and unbeatable prices we recommend Etam and Undiz. Both brands have an incredible range of styles – push-up, classic, triangles (super trendy in Paris), strapless and we could go on. Most of the younger Parisian crowd shops at these stores, though they have options for all ages and occasions. Oysho is another one of our favorite brands… Not only do they have an impressive collection of lingerie, their loungewear is super comfy and cute as well and numerous options in 100% organic cotton.
Where to buy the best lingerie in Paris
Special focus on the Lingerie department at Galeries Lafayette Haussmann
Shopping for lingerie should be a treat, it’s fun, and let’s be honest, a bit of a splurge. You shouldn’t have to worry about finding the right size or style. That’s why we also go to Galeries Lafayette Haussmann. They have pieces from all of our favorite brands, including the iconic Chantelle, Aubade and all of the other brands we’ve mentioned previously, plus tons more. We know we’ll never have to worry about finding our size, they have the widest range in town.
|INSIDR Tip: Did you know that when you spend 200€ at Galeries Lafayette Haussmann you can get a free skincare kit from Kiehl’s?|
Picture a full floor dedicated to lingerie of 3,500 square meters with over 50 brands located at the 4th floor of the main building. From high-end to trendy, more casual looks and even sportswear. After finding the perfect ensemble, we also like to head up to their secret rooftop to grab a drink, to celebrate your successful lingerie shopping experience!
Galeries Lafayette Haussmann
Address: 40 Boulevard Haussmann, 75009
Metro access: Chausée d’Antin – La Fayette (Line 7 / 9)
Schedule: 10am-8pm Monday to Saturday; 11am-7pm Sunday
Lingerie and beyond at Galeries Lafayette
A little honesty on our end – we like things to be easy here at INSIDR. We like to be pampered. We don’t like running around all over town, especially when we go shopping. That’s why we are such big fans of Galeries Lafayette! Not only is everything available at your fingertips, the lovely staff provide precious advice every step of the way. We also love that we can get nightwear and swimwear all in the same spot.
Their swimwear collection is largely regarded as the best in all of Paris. You might even be lucky enough to be in Paris during one of their bi-annual sales, the best time for excellent discounts on high-end lingerie.
You can also get your VAT refund immediately, a bonus for your shopping budget! As mentioned, if you’re lucky enough to be in town during one of the two sales periods, you really should check out the massive discounts.
|INSIDR Tip: And while you’re at Galeries Lafayette, you’ll definitely be encouraged to buy more than just lingerie. They have tons of high-street and luxury brands! When you spend 600€, you can get a set of L’Occitanne’s anti-aging skincare line! Just remember to get the voucher below.|
The most exclusive shopping experience in town
Galeries Lafayette Haussmann has a VIP experience that gives you access to a lounge with a dedicated concierge service. If you’re planning on making big purchases, you can even have your own personal shopper!
With the personal shopper you can gain access to all brands without waiting for the long queue outside the shop and access to the limited edition items in the store!
How to reserve the VIP experience
Email us: firstname.lastname@example.org
Lingerie stores in Paris
You’ll find lingerie stores in every corner of Paris, though each neighborhood has its own vibe. Check out our shopping guide to identify the best shopping streets in Paris and decide which areas best fit your personal style and budget.
If you’re interested in more than just lingerie shopping in Paris, make sure to download our Paris Shopping Guide! It provides all of the local addresses that Parisians love to shop at!